Always Beta helped Hopetoun Tearooms achieve a website that reflects its iconic brand, streamlines user experience, and supports its new business ventures.
Outdated website not reflecting the charm and prestige of the business
Multiple platforms for orders and reservations causing user confusion
Plans to launch new ventures, like a BakeShop
Old CRMs and website platforms hindering performance
Website content and tone not capturing the essence of the business and its products
SOLUTION
Comprehensive planning to align the website with business goals and timelines
Target audience research to understand user needs
Content strategy to create engaging and informative content for a diverse audience
Competitive analysis of other well-known restaurants and food establishments
Balanced approach to showcasing the physical presence (current weather, time, and opening hours) and establishing an online presence, including an e-commerce shop for cakes, teas, and hampers without overshadowing each other
SERVICE PROVIDED
Design
PROBLEM
Dated design not reflecting the iconic brand
Cluttered and hard-to-navigate user interface
Inconsistent design elements
Ineffective content structure not engaging the target audience
SOLUTION
Designed a website that resonates with Hopetoun’s iconic branding while providing a fresh and modern look
Created a user journey that tells a story and guides users seamlessly through various activities
Structured content for easy reading and engagement across all target audiences
Developed a cohesive design language across all pages for a unified, professional appearance
SERVICE PROVIDED
Development
PROBLEM
Legacy systems making updates and management difficult
Poor website performance with slow load times
Limited functionality and customization options on the existing platform
Inconsistent user experience across devices
SOLUTION
Delivered top-tier and high-performance Webflow development for optimal user experience
Set up an SEO-focused CMS for e-commerce to ensure high visibility on search engines
Enhanced user experience with motion design, including interactive elements, hover effects, and page load & transition animations
Ensured the website looks and functions well on all devices, from desktops to mobiles
