Always Beta helped Formline Group achieve a website that helped them convey the redefined branding & messaging of their business and position themself as an industry leader.
Cluttered website with large quantities of content
Difficulty managing and updating completed projects
Inefficient use of lengthy client reviews
Need for integrations to manage leads and analyze traffic
SOLUTION
Re-organized content into new and existing pages
Implemented content strategies such as tabs, accordions, and dropdowns for better organization and easy navigation
Incorporated modern platform and integrations for easy management and updates
Created an easy-to-manage blog to showcase expertise and industry trends
Utilized precise FAQs and headings on various pages to address pain points, fears, and doubts of clients, and build trust
SERVICE PROVIDED
Design
PROBLEM
Tricky contrast ratio with beautiful but challenging colors
Balancing text and visuals for showcasing unique processes and results
SOLUTION
Clever use of brand colors for consistent branding without overwhelming the website design
Struck a good balance between text and visuals, highlighting the unique processes and showcasing results to attract new clients
Designed unique graphics and layouts, challenging each element from the prospect's viewpoint for better resonance with the client base
SERVICE PROVIDED
Development
PROBLEM
Difficulties in adding new reviews and highlighting keywords
Additional expenditure on plugins and integrations
SOLUTION
Developed a system for the client to easily add new reviews and highlight keywords, allowing users to skim through useful information and develop trust
Provided clients with various integrations to help manage leads and analyze website traffic, saving additional expenditure on plugins
Showcased the Formline process through visuals and tables for quick information delivery and easy comparison with competitors
"Wow. Not only is our website just dazzling to look at, more importantly, it's also super strategic and built to convert. The result is better than I ever envisioned! Thank you for your patience, your creative ideas and everything you've taught me along the website journey. I loved your ability to design unique graphics and layouts, and challenge each element through our prospect's viewpoint to ensure that what we were building resonated with our client base & hence generated leads. – Kaz Formline Group"
